By now, you probably know that you must establish a presence in social media platforms to promote your business. But are you simply using social media to jump on the trend? As a business owner, it pays to understand how much your social media profiles can influence your business. The different social media channels must not be used exclusively as a promotional tool. However, citations also help with online presence as shown by SEO Lafayette. Read on to learn more about social media marketing and how it can help boost your business.