Online customers usually prefer communicating with brands via social media. For this reason, many companies have started to use their social media profiles to extend customer service. There is a great example shown when internet marketing Lafayette and the surrounding areas. Make it a point to respond to all kinds of feedback you receive, be it positive or negative. This shows that you care about your customers and that you are willing to settle any complaint they may have. Keep your response times to only a few minutes to earn the trust of your followers.