If you already have a strong presence in the organic rankings, you must make sure that you also receive targeted traffic from social media. What is great about social media is that the users are already using the platforms. You simply have to tap them and lure them in toward your business page. One way to grow your followers is to look for relevant groups and participate in the conversations. You must also include social icons and sharing buttons on your website so online visitors can readily visit your social media profiles with a simple click.