Have you tried entering a brand name in Google? If so, you may notice that the number 1 position is usually the official website followed by the social media profiles of the given brand. This is exactly what you want to appear when prospective customers search your business name on Google. You must claim your business name on all the social media profiles so they show up on the first page, giving your business a huge boost in brand recognition. It pays to learn that online consumers have a tendency of trusting businesses that have a strong presence in the organic rankings as well as in the top social media platforms.