Have you seen posts that go viral on social media? It’s amazing how some posts manage to receive millions of hits within just a few hours. Although you can’t expect all your posts to become popular, be sure to take your time in optimizing your content and ensuring that your followers would find it valuable. Including images and videos can immensely boost your chances of amassing social signals. Not to mention, this can translate to more backlinks for your posts, which means better organic rankings.